pH

pH refers to the "power of hydrogen" and its activity level in fluids. Many people today have an overly acidic pH due to drinking colas, improper food combinations, consumption of processed foods, stress and pollution. Coral Calcium raises the alkalinity of the extracellular fluid that surrounds your cells. An alkaline, versus acidic, environment is believed to be one of the major deterrents to tissue damage, aging and the growth of disease organisms. When your body consists of a more neutral to alkaline environment, the body can then use its amazing God given ability to heal itself naturally.
Arthur C. Guyton, M.D., Probably the most recognized author on human physiology states in his "Textbook of Medical Physiology": "The first steps in maintaining health is to alkalize the body (pH or acid/alkaline balance). This is one of the most important aspects of Homeostasis. Changes in pH alter virtually all body functions."
Definition: pH is how acidic or alkaline a substance is.
0 - Acid / 7 - Neutral / 14 - Alkaline
Blood pH: 7.4 - Normal Health / 7.2 or lower - Death
"The cells of a healthy body are alkaline while the cells of a diseased body are below a pH of 7.0. The more acidic the cell, the sicker we become. If the body can not alkalize the cells they will become acidic and thus, disease sets in. Most cells will die in the 3.5 pH range. Our bodies produce acid as a bi-product of normal metabolism. Since our bodies do not manufacture alkalinity, we must supply the alkalinity from an outside source to keep us from becoming acidic and dying." Coral calcium is this outside source.
Listed below is a conversion chart showing the pH scale. Remember the pH range is from 0 on the acid scale to 14 on the alkaline side, 7 is neutral. The pH scale measures times 10, like a Richter Scale for earth quakes. The numbers listed in the "Calculations" column represent the amount of zeros after the number 1 in the Acid/Alkaline column.

Why is it that our bodies operate so well in an alkaline environment? One explanation could be due to enzymes. Most people think that enzymes are just for digesting foods. The enzymes that digest foods are designed to thrive in an acidic environment, but enzymes have a much larger role in the body then just digestion. Life itself is regulated by catalysis. The catalysis in your body are enzymes. Most enzymes have an pH optimum that usually ranges from 6 to 8. Outside this pH range the enzymes quickly become denatured and ineffective. This causes many chemical reactions to no longer take place.
Carbonic anhydrase is one of the many enzymes that has a pH optimum of around 7.2. This is a very important enzyme. One carbonic anhydrase enzyme can catalyze the reaction of carbonic acid (HCO3) into carbon dioxide (CO2) 36 million times. The blood must maintain an alkaline pH of 7.35 to 7.45 or it will not be able to retain oxygen. Imagine what would happen if this enzyme was no longer able to catalyze this reaction. The blood would become extremely acid and unable to carry oxygen to the cells of your body ultimately leading to death. To prevent this from happening your body will pull calcium from the bones to alkalize the body leading to further disease. We believe that one of the leading causes of osteoporosis today is all of the sodas and colas we drink. Sodas and colas contain large amounts of carbonic acid hence the term carbonated beverage. This carbonic acid causes the body to deplete the bones of calcium in order to remain alkaline. It takes 32 glasses of alkaline water to neutralize the effects of one carbonated beverage equal in proportion to one of the glasses of water.